Wednesday November 7th 2007
Longworth, Oxfordshire
An important day today. After over three months of work, the website has finally launched on the world. True, it isn't perfect and has one or two little gremlins (one of which currently stops the online booking system from working!) but it is good enough for the moment to get us started.
Since getting back from Spain I have worked just about non stop on the website. Last minute projects included getting Google maps for each property location. For a while I thought we might be able to include directions from the nearest airports but that proved slightly too much at this stage.
But I am already working on the list of enhancements for the first major upgrade which we are tentatively setting for two weeks time.
Our first press advert appears tomorrow and I have made a decision about some of our next advertising, selecting "Healthy" magazine, the one sold at Holland and Barrett. This apparently sells over 250,000 copies and is precisely the type of readers were are targetting. I have signed us up for three adverts beginning with the January edition published on Boxing day. This means we have now spent about 75% of our planned marketing spend.
Now to see what impact this all has. A nervous time as we wonder whether our product will find its market.
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